Below are some videos that I have been involved with. Read the description below each video for my contribution to the project.
This was created in 2019. It's intent was to be used as b-footage behind a CNN interview. The interview was cancelled, but the b-footage has gone on to be used and cut into other media pieces. This was shot with a Canon EOS R, GoPro Hero 7 Black, & Canon 70D. All footage was imported into Premiere and butt-cut together. The timelapse at the beginning was created via the Canon EOS timelapse built in feature.
In 2018, Hawthorne Gardening Company had a trade-booth at the MJ Biz Con. In their booth, 5 televisions were playing a looping video that I created. Each looping video contained a silent soundtrack with animations of featured products. The above video is a condensed version of 3/5 of those videos. Sales requested this condensed version for the 2018-19 Lyft convention. My contribution is creation, data asset management, lead/primary animator, as well as technical support for operation (they had to ask how to work the TV looping function). Created via After Effects.
Before the acquisition of Sunlight Supply by Hawthorne Gardening Company, Sunlight supply was setting up a competitive product to Botanicare's rolling bench. They were introducing this product under the established Fast Fit® in-house, signature brand. We, two coworkers and myself, were requested to produce a short video to be used as a sales piece and an instructional set-up video. Beyond those instructions, no other requirements were presented besides a short production window (3.5 weeks). With a very short window to complete, I worked with the product managers and shot all the above footage of them assembling a rolling bench. My coworker begun creating the featured 3D animations. We assembled the assets into an organized folder for assembly. A rough-cut version was produced for proofing containing "for-placement" notes as well as a write-up conveying final piece; music & sound effects. Once the proof was accepted, meaning no additional footage was required, I than began to create all 2D animations. With all video assets assembled, I used Apple's Garageband, only software available through company, to create a basic soundtrack. I recorded my other co-worker for the voice over. Both soundtrack and VO were brought in and EQ-ed together to form the main audio, The final step was to record folly, sound effects and missing animation sounds. The folly was injected and mixed accordingly. The entire project was produced, approved, ... and then Sunlight was sold. This sale, merged Fast Fit and Botanicare into one company, therefore the products competed against each other. This video is still used internally, but is not public facing (except here).
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As social media manager for Sunlight Supply, I was in charge of facilitating our paid giveaways through social media platforms (Instagram/Twitter/Facebook). My task was to create imagery that alerts community members of the vendor and their product/brand depending on the promotion. Above are two highlights of what I created for the giveaways based on difficulty of execution and impression results. Since I have extensive video background, I created looping videos for my giveaway promotions instead of the previous tactic of static images. This resulted in additional analytical data to provide to vendors for ROI; view count.
Posted 08/31/2017: - The video above on the left, Botanicare growlers, was shot using the Ortery 360 video function; both grey and white growlers. The footage was brought into Premiere Pro, aligned & cut as you see, sped-up to reach desired final duration, linked Premiere file into After Effects, individually clipped each frame, and then additional background/images were added with effects/motion. The promotion ran for one week and reached over 60K impressions over all social platforms.
Posted 02/2/2017 - The video above on the right, Fox Farm Dirty Dozen, was shot using the Ortery camera function. Each image was clipped using Photoshop and Imported into aftereffects. The background/foreground Fox Farm branding was obtained and modified to fit the file dimensions. Motion was applied and the final file is what you see above.
The promotion ran for one week and reached over 16.6K views on Facebook alone, a total of 200K impressions total over all social platforms.
Posted 08/31/2017: - The video above on the left, Botanicare growlers, was shot using the Ortery 360 video function; both grey and white growlers. The footage was brought into Premiere Pro, aligned & cut as you see, sped-up to reach desired final duration, linked Premiere file into After Effects, individually clipped each frame, and then additional background/images were added with effects/motion. The promotion ran for one week and reached over 60K impressions over all social platforms.
Posted 02/2/2017 - The video above on the right, Fox Farm Dirty Dozen, was shot using the Ortery camera function. Each image was clipped using Photoshop and Imported into aftereffects. The background/foreground Fox Farm branding was obtained and modified to fit the file dimensions. Motion was applied and the final file is what you see above.
The promotion ran for one week and reached over 16.6K views on Facebook alone, a total of 200K impressions total over all social platforms.
The above video is 10 posts (edited together) of the largest campaign I ran as Social Media Manager for Sunlight Supply. The posts were part of a 2 week campaign to give away limited edition Boss DE reflectors. Each day was scheduled through Buffer as either one of the videos above or a general reminder of the contest being active.
The purpose of the campaign was to boost social media audience, community image, and awareness of Sunlight's donation to the Susan G. Komen Foundation/commitment to breast cancer awareness. The campaign was ran through Gleam.io requiring participants to like the sunlight social media accounts, individually post about the giveaways, and view articles about Sunlight's commitment to breast cancer awareness. All of the participants actions were tracked via gleam and awarded points to the participant. Gleam auto-generated winners based on highest point values, which I then had to check for duplicate winners from previous promotions.
The videos were shot using a Cannon 7D with non-triggered lighting. The videos were cut to length and imported into After Effects for final animations. The entire campaign was supported with Facebook/Instagram paid promotion as well as a dedicated Adwords campaign. Total impression reached over 5M views with >30K participant interactions on Gleam.
The purpose of the campaign was to boost social media audience, community image, and awareness of Sunlight's donation to the Susan G. Komen Foundation/commitment to breast cancer awareness. The campaign was ran through Gleam.io requiring participants to like the sunlight social media accounts, individually post about the giveaways, and view articles about Sunlight's commitment to breast cancer awareness. All of the participants actions were tracked via gleam and awarded points to the participant. Gleam auto-generated winners based on highest point values, which I then had to check for duplicate winners from previous promotions.
The videos were shot using a Cannon 7D with non-triggered lighting. The videos were cut to length and imported into After Effects for final animations. The entire campaign was supported with Facebook/Instagram paid promotion as well as a dedicated Adwords campaign. Total impression reached over 5M views with >30K participant interactions on Gleam.
This :30 spot was requested as a promotional piece to explain the new fan technology "orbital"; no script was provided. I was alerted that the most use for this piece would be from social media, therefore I focused on making a composition that was watchable without sound. The footage was shot by me using a Canon 7D; the hand turning on the fan is me. The 3D animations of the blade were created by my co worker in Blender 2017. I cut the :30 sec video together in Premiere Pro. I linked the file into After Effects where all the 2D animations were added. Finally, I sourced royalty free sounds from freesound.org to give the animations some life. The background audio was created by me in Apple Garageband.
This was requested by the sales team to be a sales video and a instructional video for their Etelligent Controller MSRP $379.50. No script was provided, but instead, the instruction manual was provided. I took the manual and turned it into a script, for VO, and story board for shooting. I built the Etelligent wood frame and brought in my own fig tree for filming. Following the story board, I shot with my co-worker (featured hand) with two DSLRs for cutting. We recorded the same co-worker VO in our joint office using Adobe Audition. Once the VO was approved, I cut the footage to the VO in Premiere Pro. The rough-cut from Premiere was sent for approval. After slight modifications, the file was linked into After Effects for 2D effects and split screens. The final step was re-recording some FX originally not picked up during the initial recording (clicks, button pushes).
The above Gro Guru video... was a very difficult project. The initial audio was compromised by a forgotten AC unit; low hum, high hiss. Therefore, all the original VO was unable to be cleaned-up or isolated in Adobe Audition without severe "tunneling" effect. The actress, receptionist at the time, was on a strict timeline due to nature of her position; someone's gotta answer the phones. We were able to get her into record the VO for ADR three weeks after filming. Beyond this issue, the final file met the initial storyboard and the video was created similarly as the above videos; Premiere, After Effects, additional FX, approvals, changes, et.cetera.