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Supporting the creation of this catalog was the main role of my position at Sunlight Supply/Hawthorne GC. There are three versions of this catalog; Dealer, Canadian, and Retail. All three are created with 65-Bit Easy Catalog via CSV's from our inventory system; EPICOR. The templates were setup via my supervisor and I was in-charge of the back section of the Dealer Catalog, the entire Canadian, and support for retail (ads). Due to file PDF file is significantly reduced for web viewing/interaction; original print file >600Mb.
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While proofs were being reviewed of the above catalog(s), I was lead designer on the 2016 merchandising catalog. The entire catalog was my execution and vision under the marketing director's guidance. The cover was created via a Senior Designer. The catalog was assembled in Indesign. The supporting images were shot with a Canon 7D or manufactured via Photoshop/Illustrator.
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An additional role of mine, while in catalog support, was Lead Designer for a couple in-house brands. Fast Fit was one of these brands. It is an in-house brand that required an update to the existing brochure. I compiled the existing brochure and re-designed to match the packaging redesign done by me as well. This was assembled in Indesign with supporting images shot or created by me via Photoshop/Illustrator.
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Another in-house brand that I was Lead Designer for was Power All. This brochure was assembled in Indesign with images crafted in Illustrator and Photoshop. I am especially proud of the cover which was designed and made by me in Illustrator via complex layering/blurring techniques.
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Another in-house brand that I was Lead Designer for was Feliz. This brochure was assembled in Indesign with images crafted in Illustrator and Photoshop.
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