I spearheaded the end-to-end creative process for this project—from initial concept and scripting to storyboarding and on-location direction. The objective was to produce a dual-campaign for broadcast and digital. The digital spot was strategically tailored to a younger demographic, emphasizing the unique, tactile value of a real-world tradeshow experience over digital-only interactions.
I spearheaded the end-to-end creative process for this dual-campaign, managing everything from initial concepting to on-location direction. While the digital side focused on market growth, the broadcast commercial was strategically designed for our core, established demographic. Its primary objective was to drive attendance through a high-impact "date reminder" format, reinforcing brand loyalty and ensuring the event remained top-of-mind.
Hype video used in paid social media marketing for The Sports Show. This was assembled and animated by me using footage I shot, stock music from Envato Elements, and previous years’ footage.
Reflecting my years at Sutherland Lumber Company, I built a broadcast commercial using a supplied voice over. The background music and all animations were done by me!
Highlight reel of the 3D work I did at Screenprinting.com (Ryonet). This was actual footage or stills used in marketing materials and was in addition to implementing shop AR using web based models.
I was lead designer for the fast fit brand. I scripted, filmed, recorded the VO, and edited/animated this assembly video. End users had a QR code on the box which linked to this video. Packaging was on shelf is hydroponic stores as well as big box stores across the US.
Internal video during the pandemic, this was used during an all-hands meeting to celebrate and communicate the company’s transition to new ownership. All animation done by me!