 For those not in the industry, the above machine is called goniophotometer. Its purpose is to test the effectiveness of a grow light. Hawthorne Gardening Company (Scott's/Miracle-gro) has this machine in-house and uses it to maximize the effectiveness of their grow lights. The above is 17 shots, layered on each other to show the time /movement of the machine. Below is a test shot from the shoot as the machine was getting set up. This edited piece is being used for external-facing branding advertisements; magazine ads. 
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