The following designs have been added to the apparel section of this website. All designs were created by me using Adobe Illustrator for screen printing on technical t-shirt fabrics.
There is a new video up in my video gallery where you can see HERE! ... or watch it below! #convenience
Description of the Project
This project was a two day turnaround. I was given a rough outline of scenes they were wanting to show and a total time duration, but no hierarchy or storyboard. I took the first day to walk around and capture the footage. The second day was spent editing everything together and shooting a couple clips that were dependent on the weather.
I compiled all the footage together within Adobe Premiere Pro. Most of the scenes have a warp stabilizer applied due to the shaky nature of the "rolling rig" I used. Besides warp stabilizer, some of the clips have time remapping for a slow motion effect. The majority of the footage was shot in 4K, however the final grow room shots were not. Therefore, the entire sequence was exported at 1080 to keep maximum quality and avoid pixelation.
If you would like to know more about my process or the rolling rig: Leave a comment below!
In my previous blog post, I started to get into the Living logo. I decided to do a post solely showing the living logo as it was a large and intricate piece to the redesign. Below are pictures from start to finish of what went into creating it. The final structure is 7.5' tall by 6' wide by 2' deep. The plants are supported by an irrigation system and 630 LEC grow light that is timed to be on from 5am-7am & 6pm-10pm.
If you have any questions or want to know issues that came up leave a comment below!
In April of 2019, I was tasked to revamp Hawthorne Gardening Company's (HGC) lobby. The goal was to re-brand from Sunlight Supply to HGC and inject more plants within the space. Below is how the lobby looked when I was given the project:
As you can see above, there were no plants visible and it was quite "dentist office" as it was described in planning meetings. After a few meetings with tons of ideas tossed around, the executives agreed on what to include and what was not wanted. Below is an Adobe Photoshop manipulation of the above photo with the wanted ideas as a total concept.
As you can see they wanted a night-to-day transformation of their lobby using plants & large format graphics (my speciality). There was not much back and forth on this concept except the left walls, especially behind the living logo. That wall was eventually wrapped with an image requested by the vice-president; off design.
The living logo in the above concept image was generated in Google SketchUp. I made the model to scale for construction parts breakdown as well as Photoshop-ing ease. I find it easier to get approvals when I can say "Scale Accurate".
After approval, I setoff to get the plants growing/cloning first. I then calculated and ordered all the material needed for printing and placed the order with Fellers. Then, I got all the print files setup for the large format prints. The files were printed, laminated, process and installed one wall at a time as the supplies came in. Once the plants were growing/establishing, I built the living logo from (16) 2x4's at home. Each 2x4 was planed and cut to the correct length via the cut list generated. The 2x4's were joined with 2" deck screws as well as 1" wood screws for the slats. Once assembled, the entire structure was painted white and the decks were coated in rubber due to coming in contact with water frequently. The front and back on the structure were designed, punched, and powder-coated in-house at HGC out of aluminum; shout out Christopher Reynolds for all his support on the project. The structure was broken down and brought to HGC to be reassembled...
Once reassembled, the structure was carried down (by hand) to the lobby and put in place. I then wired the lobby with a Sun System LEC 630 and timer. The timer was programmed around working hours to supplement the light needed for the plants. I used a 630 because it was the same lighting type/power used in the grow rooms. Once I confirmed the timer was running correctly, I put in the plants. After they showed resilience towards their new home, I plumed the structure with irrigation. There is 24 drip emitters emanating from a mainline that is hooked up to a pump. I place the pump in a 5 gallon bucket of nutrient water which is then dispersed via the drip-lines.
April has been an extremely busy month, therefore I'm sneaking this is off the cuff. Don't judge me for the sloppy/jumbled writing below!
HGC Living Logo
Due to my unique skillsets of design and gardening, I have been asked to head a project at work to design, construct, plant, and maintain a living-wall in the shape of the corporate logo. I found a company that produces something like what was asked and presented via the mockup above. With the approval to proceed with execution details, I worked with the in-house design engineers. We discussed capabilities and cost. With measurements and limitations in hand, I turned to Google SketchUp to construct a 3D render of the structure for presentation. The 3D render has been approved for construction. Over the next 3 months I will be working with manufacturing and the design team to turn this render into reality!
Grower's Edge Packaging Redesign
A small packaging redesign has been in progress durning the living logo approval process. The product had been redesigned with new features. These new features needed to be added to the packaging. The artwork has been approved, but the packaging is being redesigned to be better compliant with Prop 65.
Ridgefield 2019 Track & Field T-shirt
This design was completed a few months back, but this is my first time getting around to posting about it. The idea was provided and I was instructed on execution and colors. I really like how the final design came out.
Run, Grub, Chug 2019 Club T-Shirt
This has been complete since 2018, but just now the t-shirts are out in the wild!! The color/theme was presented and I was given free reign to play. I based my design of the Portland Timbers, hence the strong athletic presence.
More projects are forming in the email ether. I will do my best to update!!
For those not in the industry, the above machine is called goniophotometer. Its purpose is to test the effectiveness of a grow light. Hawthorne Gardening Company (Scott's/Miracle-gro) has this machine in-house and uses it to maximize the effectiveness of their grow lights. The above is 17 shots, layered on each other to show the time /movement of the machine. Below is a test shot from the shoot as the machine was getting set up. This edited piece is being used for external-facing branding advertisements; magazine ads.
As some of you can tell, I have redesigned my website (this one). I formally had it "hosted" through Adobe Portfolio and decided to get a little more crafty with the look.
This is a LIVE work in progress, so bare with me as I fill in the blanks, run spell check, and fill the galleries with a uniform approach to the content.
A little behind the method:
My old site was boring and definitely "stock" looking. I wanted to get a bit more "me".
I first started the project of transferring my website to a new domain by creating a hierarchy of the current website using Google Sheets. This helped me see the full project and also helped me clear some sections that were lacking content. Additionally, I grabbed all the links and embed codes and pasted in the spreadsheet for a quicker transfer.
From there, I went onto the former website and downloaded the content needed. I organized the content into folders on my desktop by the page(s). With the content "ready" and the information ready... it was time to start setting up the new website.
Once I was satisfied with a template, My first step was to setup all the branding (images and fonts).
After that, My next steps were to upload content and refine... this brings me to now.
Keep checking back as I clean up www.jimmymoralesart.com. If you have any suggestions, drop me a line here LINE DROP.